Metrics That Matter
Advertising studies have shown placing ads based on page content rather than consumer’s search history increases ad interaction rates. When a consumer searches for a specific item that search follows the
consumer from site to site. What happens
if the consumer had a positive outcome and purchased the item? And how do you reach consumers that have
their search history turned off or those consumers who block ads with software?
The answer is simple, imbed the ad in the site’s page. By imbedding the ad in the site’s page the
three metrics that lead to consumer attention are covered:
Time In-View
Average length of time the ad is in-view.
Interactions
User purposely interacts with the ad.
Interaction
Time
Average length of time the ad is interacted with by the
user.
Attention is the new currency for brand advertising
Nielsen Data says the average American is exposed to 1600
ads per day.
Even in simple cases capturing someone’s attention is
difficult. The digital media awareness
test has shown when information increase, attention decreases.
On the internet consumers process ads differently based
on the consumers viewing experience, size of the ad, placement of the ad and content
on the internet site.
Selling to those not looking to be sold
Time In-View + Interaction Rate = Consumer Attention.
ProPhotoSpots Advertising Stats
ProPhotoSpots Ad Interaction Rate is 18% with a 100% Ad Time
In-View Rate.
ProPhotoSpots averages 15,000 ad clicks per month.
No cost-per-click. ProPhotoSpots charges a flat advertising fee per year.